As the food and beverage scene continues to grow and change, brands are tuning in to what consumers want and how cultures are shifting.
Here’s a quick look at three new and exciting trends making waves in the quick serve restaurant (QSR) industry: the popularity of “newstalgia” and comfort foods, the addition of diverse and spicy flavors, and the rise of drink-focused spots.
1. “Newstalgia” to Comfort Customers
In today’s world, where people are on the lookout for emotional connections with their favorite brands, the idea of “newstalgia” is really starting to catch on. For those of us not in the know, newstalgia is a marketing and design trend that reboots comforting past-references with a fresh, contemporary spin. For example, Chick-fil-A is doing an amazing job of blending classic foods with a nostalgic vibe in their marketing. This fun approach not only brings back warm, fuzzy memories but also helps build strong loyalty among customers by reconnecting with their past experiences. With its retro packaging and throwback menu items, Chick-fil-A evokes a reassuring familiarity while continuing to project creativity and freshness. It’s a win-win!
2. Global & Spicy Flavors
With travel costs on the rise, exploring the world might not be so easy for all of us right now. But don’t worry! Many of us can now get a taste of the exotic by enjoying delicious culinary adventures from the comfort of our own homes, all thanks to quick-service restaurant brands!
Growing excitement among consumers to try out international cuisines is pushing restaurants to get more creative and diverse with their menus. Today, we’re seeing bolder, spicier flavors in eat-out meals, inspired by cuisines from all corners of the globe – perfect for customers seeking to try foods that are different and fun. This trend opens fantastic opportunities for restaurants to offer limited-time dishes that showcase unique spices and global tastes, giving us the chance to enjoy unique and immersive dining experiences without even leaving home!
3. Drink-Focused Outlets
Major QSR brands are trying to figure out how to successfully launch standalone beverage concepts to capture share in the $178.1 billion non-alcoholic market by offering high-margin, customizable drinks designed for younger consumers. For example, Taco Bell has introduced the Live Mas Cafe, where drinks are the main event! As beverages become increasingly important to our dining experiences, companies are innovating to engage consumers by offering seasonal drink specials and customizable options. It’s an exciting time for beverage enthusiasts as their favorite QSR brand has this in the works.
The QSR industry is constantly adapting to reflect new trends and respond to what consumers truly want. Tapping into “newstalgia,” diving into international flavors, and focusing on creative drink concepts are three ways that QSR brands can revitalize their menus, build stronger connections with their customers and grow loyalty.
As trends continue to evolve, it’s vital we pay attention to what consumers feel so we stay relevant and successful in this ever-changing industry. At WSCS Global we’re ready to support these new formats and fast-moving trends with innovative packaging that adds something special to the dining experience.