{"id":560,"date":"2025-09-08T09:00:00","date_gmt":"2025-09-08T08:00:00","guid":{"rendered":"https:\/\/localhost:10064\/?p=560"},"modified":"2026-03-23T17:43:11","modified_gmt":"2026-03-23T17:43:11","slug":"test","status":"publish","type":"post","link":"https:\/\/wscsglobal.gotest.it\/us-en\/news\/2025\/09\/test\/","title":{"rendered":"How Customer Experience Serves Up Success for QSRs in 2026"},"content":{"rendered":"\n
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News & Insights<\/a> > How Customer Experience Serves Up Success for QSRs in 2026<\/div>\n

09\/08\/2025<\/p>\n

How Customer Experience Serves Up Success for QSRs in 2026<\/h1>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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2026 is predicted to be an uncertain ride for some QSR brands as many consumers face climbing living costs with fewer disposable dollars to spend on fast food. But despite question marks over future sales growth in some states, this year could be an opportunity for restaurant brands to lock-in customer loyalty as well as welcome first-time diners through their doors.<\/p>\n\n\n\n

Remember that timeless adage: \u2018it costs five times as much to win a new customer as it does to retain one\u2019? Truth is, KYC (Know Your Customer) has never been more top-of-menu for brands searching for profit growth. With many consumers belt-tightening, turns out customer loyalty is becoming even more valuable than ever. It\u2019s important to understand what keeps repeat customers returning. Why should customers choose to spend their hard-earned money with you instead of your competitors?<\/p>\n\n\n\n

Positive customer experience is the bedrock of loyalty. Get it right and chances are most faithful customers will keep on loving you for as long as they can afford to. Get it wrong, and brand-loyal customers will not hesitate to switch their loyalty to the QSR next door. Even worse, one bad dining experience can soon snowball into negative reviews or damaging content shared thousands of times across social platforms.<\/p>\n\n\n\n

So how do we ensure our restaurant experiences are consistently best-quality and on-brand? Of course, food should always look appealing, taste delicious and come freshly prepared. Price points must be tuned to suit your target audience of hungry consumers. Service should never be compromised. And everything about your restaurant environment should ooze brand promise, from counters, furniture and restrooms to signage, lighting and staff uniforms.<\/p>\n\n\n\n

Food packaging also plays a lead role in keeping your most valued customers smiling, posting positive reviews and coming back for more. Wraps, trays, bags, cups, straws, and cutlery may not be the most exciting items on your brand experience checklist, but ignoring them could be a mistake. Sub-optimal packaging such as a leaking bag, broken handle, flimsy cup or soggy box can destroy a lifetime of brand reputation in just seconds. On the other hand, ergonomic, well-engineered packaging is customer-centricity in action, keeping your on-the-go food and drink spill-free and at the correct temperature, so it tastes its best long after time of purchase.<\/p>\n\n\n\n

Packaging can be a powerful medium for advertising your brand as well. Logos and marketing messages printed on cups, boxes, bags and other take-out containers help to communicate your brand far and wide to potential customers miles beyond your restaurant parking lot.
With the popularity of takeout, home delivery and drive-thru booming vs in-store dining, especially among Gen-Z customers, packaging has never been a more potent factor in the eat-out experience. Many consumers are pressed for time, balancing work and family responsibilities. Access to tasty, fast-served, value-for-money meals is one way of making their lives a bit easier. Every day, packaging stands at the forefront of on-the-go dining, guaranteeing that eating experiences are consistently on-brand and flawless, order after order, across millions of transactions.<\/p>\n\n\n\n

But, these days, many consumers respond to other loyalty triggers too. McKinsey* research shows that concerns about the environmental impact of packaging were still growing among US consumers as recently as last year, up from 14% of consumers polled in 2020 to 33% in 2025. Even when household finances are more challenging, the demand for more sustainable packaging solutions often remains strong, driven by the greener buying preferences of younger generations and the gradual introduction of environmental compliance legislation on a state-by-state basis.<\/p>\n\n\n\n

Consistent and high-quality packaging can help QSR brands differentiate their customer experience, minimize brand-switching and keep loyal and valued customers even closer. But this can come at a price. How can brands uphold quality standards and innovate their packaging portfolio when future trading conditions are unpredictable and operating margins are tight?<\/p>\n\n\n\n

One solution is to lean into a global packaging supplier to take full advantage of potential economies as well as forward-thinking materials sourcing and product development. At WSCS Global, we work with leading QSRs in the US and Europe, leveraging top-notch manufacturing sites to design and produce high-quality packaging at market-competitive cost. Our extensive supply chain network across the US, Europe and Middle East enables us to flex easily to match the demands of each QSR customer and ship, store, and distribute packaging cost-efficiently.<\/p>\n\n\n\n

For QSR brands aiming to retain loyal customers and drive sales growth by enhancing customer perceptions, it all comes down to providing greater choice, accessing the latest environmentally friendly materials, and having the ability to innovate. This allows them to scale up and implement high-performance packaging in restaurants more quickly, all while staying within budget.<\/p>\n\n\n\n

See how WSCS Global can help build your loyalty and sales by supporting exceptional dining experiences.<\/strong> Talk to us >><\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

2026 is predicted to be an uncertain ride for some QSR brands as many consumers face climbing living…<\/p>\n","protected":false},"author":1,"featured_media":1459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[10],"tags":[],"class_list":["post-560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insights"],"acf":[],"yoast_head":"\nHow Customer Experience Serves Up Success for QSRs in 2026 - WSCS US EN<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Customer Experience Serves Up Success for QSRs in 2026 - WSCS US EN\" \/>\n<meta property=\"og:description\" content=\"2026 is predicted to be an uncertain ride for some QSR brands as many consumers face climbing living...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wscsglobal.gotest.it\/us-en\/news\/2025\/09\/test\/\" \/>\n<meta property=\"og:site_name\" content=\"WSCS US EN\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-08T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T17:43:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wscsglobal.gotest.it\/us-en\/wp-content\/uploads\/sites\/2\/2023\/12\/Food-Service2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"gwest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"gwest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wscsglobal.gotest.it\\\/us-en\\\/news\\\/2025\\\/09\\\/test\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wscsglobal.gotest.it\\\/us-en\\\/news\\\/2025\\\/09\\\/test\\\/\"},\"author\":{\"name\":\"gwest\",\"@id\":\"https:\\\/\\\/wscsglobal.gotest.it\\\/us-en\\\/#\\\/schema\\\/person\\\/a61f19b3f1994a6ad303bd2fd287ad0b\"},\"headline\":\"How Customer Experience Serves Up Success for QSRs in 2026\",\"datePublished\":\"2025-09-08T08:00:00+00:00\",\"dateModified\":\"2026-03-23T17:43:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wscsglobal.gotest.it\\\/us-en\\\/news\\\/2025\\\/09\\\/test\\\/\"},\"wordCount\":801,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/wscsglobal.gotest.it\\\/us-en\\\/news\\\/2025\\\/09\\\/test\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wscsglobal.gotest.it\\\/us-en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/12\\\/Food-Service2.jpg\",\"articleSection\":[\"Industry Insights\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/wscsglobal.gotest.it\\\/us-en\\\/news\\\/2025\\\/09\\\/test\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wscsglobal.gotest.it\\\/us-en\\\/news\\\/2025\\\/09\\\/test\\\/\",\"url\":\"https:\\\/\\\/wscsglobal.gotest.it\\\/us-en\\\/news\\\/2025\\\/09\\\/test\\\/\",\"name\":\"How Customer Experience Serves Up Success for QSRs in 2026 - 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